How to Use Twitter Analytics: The Complete Guide for Marketers

29 days ago - Direct link

Tracking your brand’s Twitter analytics is an important part of any business’s social media strategy. That’s because Twitter analytics provide key insights into how your audience engages with your content, what content performs best, and whether your brand’s social media strategy is working.


If you’re not using Twitter analytics already, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI.


In this complete guide, you’ll learn:



  • What Twitter analytics are.

  • Why you should be tracking Twitter metrics.

  • Which Twitter metrics are most important to track.

  • How to use Twitter analytics.

  • And what tools you can use to track important insights.

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.



What are Twitter analytics?


Twitter analytics is a built-in data-tracking platform that shows you insights specific to your Twitter account and activity. It’s much like ...


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