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3 months ago - Direct link

Maybe you want your followers to sign up for a free trial, download a PDF template, head over to your landing page, or pick up the phone and call. Whatever it is, you need a call to action (CTA).

If people always did what we wanted them to do, I would have somebody rubbing my shoulders right now and gently hand-feeding me popcorn. (This imaginary person has three hands.)

But we all know it’s tricky to get others to take the actions we want. Especially on the dense, distracting internet.

If there’s an action you want your audience to take, you can’t just hope and wish and hint. You need a CTA that shouts it out loud and clear.

Read on for tips, tricks, and plenty of examples to prompt your audience to make your dreams (popcorn-massage-related or otherwise) come true.

Bonus: Download The Wheel of Copy, a free visual guide to crafting persuasive headlines, emails, ads and calls to action. Save time and write copy that sells!

What is a call to action (CTA)?

A call to action is a prompt to get your audience to do something specific.

This is the part of your content, ad, or website that invites a reader to, well, take action. On a website, a Call to Action is typically a button, a clickable image, or a link.

Usually, a CTA will be found at the end of a blog post or webpage, but they can appear anywhere on a website, or even within a social media message.

That action could be:

Creating an account

Requesting a quote

Entering a contest

Signing a petition

Registering for a course

And more

A clear CTA makes it easy for the reader to do what you want them to do. No friction, no hunting around or googling for the right form or PDF.

It’s the button or l...

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