A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

over 1 year ago - Direct link

Using Google Ads might be the best decision you make for your business.

This is not an exaggeration.

People use Google to search 3.5 billion times a day. Each search offers opportunities for you to get your brand in front of more users.

This means increasing leads, conversions, and sales.

That’s where Google Ads comes in.

Google Ads allow you to advertise and promote your products and services when users search relevant keywords. When done right, it has the potential to turbo-charge leads and sales.

Let’s take a look at what Google Ads are, how they work, and jump into the exact process you can use to set it up for your business today.

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

What is Google Ads?

Google Ads is a paid online advertising platform offered by Google.

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018.

The way it works remains essentially the same: When users search a keyword, they get the results of their query on a search engine results page (SERP). Those results can include a paid advertisement that targeted that keyword.

For example, here are the results for the term “fitness coach.”

Fitness coach Google Adwords results...

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