How to Prove and Improve Social Media ROI (+ Free Tools)

26 days ago - Direct link

As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove.


LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.


Measuring social media ROI is also key to building and refining your social marketing strategy. It shows you what’s working and what’s not—allowing you to shift resources and tactics to be more effective.


In this post we’ll give you the tips and tools (including a free ROI calculator) you need to prove and improve social ROI.

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