21 Snapchat Stats That Matter to Social Media Marketers

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If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help.


That’s because social media statistics tell marketers how users are interacting with the platform. Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy.


If your brand is planning to use Snapchat for business, be sure to incorporate Snapchat statistics into your social media plan. Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level.


These are all important Snapchat statistics in 2020 for businesses and brands. Let’s get st...


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Snap Inc. Announces Second Quarter 2020 Financial Results
Daily Active Users increased 17% year-over-year to 238 million Second quarter revenue increased 17% year-over-year to $454 million Second quarter operating cash flow improved 31% year-over-year to $(67) million Snap Inc. (NYSE: SNAP) today announced financial results for the quarter ended June 30, 2020. Financial Highlights Operating cash flow improved by $29 million to $(67) million in Q2 2020, compared to the prior year. Free Cash Flow improved by $21 million to $(82) million in Q2 2020, compared to the prior year. Common shares outstanding plus shares underlying stock-based awards totaled 1,616 million at June 30, 2020, compared to 1,553 million one year ago. Revenue increased 17% to $454 million in Q2 2020, compared to the prior year. Net loss was $(326) million in Q2 2020, compared to $(255) million in the prior year. Adjusted EBITDA was $(96) million in Q2 2020, compared to $(79) million in the prior year. “We continued to grow our community and business in a challenging and


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The most popular social media platform worldwide is Facebook, which has around 2.5 billion active users. YouTube and WhatsApp complete the top three.


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Countries with most Snapchat users 2020 | Statista
As of July 2020, the United States had the biggest Snapchat user base in the world, with an audience of over 101 million users.


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Facebook, YouTube continue to be the most widely used online platforms among U.S. adults
1615 L St. NW, Suite 800Washington, DC 20036USA (+1) 202-419-4300 | Main (+1) 202-857-8562 | Fax (+1) 202-419-4372 | Media Inquiries


Roughly three-quarters of Facebook users visit the site on a daily basis
1615 L St. NW, Suite 800Washington, DC 20036USA (+1) 202-419-4300 | Main (+1) 202-857-8562 | Fax (+1) 202-419-4372 | Media Inquiries


Facebook, Twitter, Reddit are the sites with the most news-focused users
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Photos and videos are a common language for friends of different backgrounds. People around the world (56%) love sending videos and photos to their friends because it helps them say what they can’t with words. Interacting with friends, whether in person or online, also leaves us feeling overwhelmingly positive emotions: “happy,” “loved,” and “supported” are the three most reported globally. Snapchatters in Japan (81%), Saudi Arabia (70%), and Mexico (65%) keep in touch with friends and family in other countries the most.


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