Social Media Compliance: Everything You Need to Know to Stay Compliant

over 1 year ago - Direct link

Social media compliance simply means following the rules when using social media to engage with the public.


But the truth is that social media compliance is hardly ever that simple. The “rules” are a complicated mix of industry regulations and federal, state, and local laws.


Compliance obligations can be quite complex. Especially for social marketers working in regulated industries like healthcare and finance.

Bonus: Get the free social media audit template to see what’s working and what’s not. Save time and improve performance.



Common social media compliance risks


Social media and compliance requirements vary by industry and location. That means the risks also vary.


The most common risks and requirements generally fall into four broad categories:



  • Privacy and data security

  • Confidentiality

  • Marketing claims

  • Access and archiving


Let’s look at some of the ways these risks play out for social marketers.


Privacy and data security


While they vary by industry, privacy and data security requirements generally intend to:



  • Limit who marketers can contact

  • Specify how marketers collect and store data

  • Ensure consumers know how their data is stored and used


There’s a lot of consumer protection legislation in this area. A few of the relevant regulations include:



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