Facebook Ads to Remove 28-Day Attribution Model via @SusanEDub

over 1 year ago - Direct link

Facebook Ads will no longer have a 28-day attribution model option after October 12th. Advertisers are encouraged to take several steps to prepare.

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Facebook Ads to Remove 28-Day Attribution Model
Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting.


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