Social Media Marketing News

The influencer marketing industry continues to grow with Instagram and TikTok key channels – but as Covid-19 continues to rage, a new report has found promising areas of collaboration in uncertain ti...

Catch this special episode of Marketing O'Clock as we discuss actionable insights and strategies to help you lower your cost-per-lead on LinkedIn Ads. The post LinkedIn Ads Strategies, Myths & Adver...

LinkedIn lists ‘digital marketing specialist’ among the top 10 most in-demand jobs, with SEO being one of the most desired skills. The post LinkedIn Lists ‘Digital Marketer’ As Top In-Demand Job via...

The world is full of inspiring, fearless women. They’ve changed the course of history. They’ve ruled kingdoms (and brought them down). They’ve started global movements to save the planet and humanity...

Social media managers can now become Facebook certified through an official online program and enhance their credentials with an industry-recognized badge. The post Facebook Community Manager Certif...

If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help. That’s because social media statistics tell marketers how users are...

Maybe you want your followers to sign up for a free trial, download a PDF template, head over to your landing page, or pick up the phone and call. Whatever it is, you need a call to action (CTA). I...

Twitter users will soon be able to crop their own image previews and have greater control over how photos appear in the main feed. The post Twitter to Let Users Crop Their Own Image Previews via @Ma...

Instagram Highlight covers make a great first impression. Located right below the bio section of your Instagram profile, they provide a polished look for your Instagram Highlights and draw attentio...

Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique, interesting, or savvy content on social media. Every episode features one brand, and exp...

Facebook is making public groups easier to join and discover by surfacing relevant discussions in users’ news feeds. The post Facebook Adds Public Group Discussions to News Feed via @MattGSouthern a...

Major online shopping revenue is coming this holiday season. Don't miss out! Use these tips to help kick off your social media advertising strategy now. The post Why You Need a Holiday Social Media ...

Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops. The post New Instagram Resources For Small Businesses via @MattGSouther...

Facebook is bringing the best of Messenger to Instagram DMs which will allow users on both platforms to seamlessly connect with each other. The post Facebook Merges Messenger With Instagram DMs via ...

Tracking your brand’s Twitter analytics is an important part of any business’s social media strategy. That’s because Twitter analytics provide key insights into how your audience engages with your co...

YouTube is trying out something new with Shorts. Here’s a glimpse of how it is being received and what marketers can look forward to. The post YouTube Shorts: An Introductory Guide via @gregjarboe a...

“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: th...

As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to...

TikTok is here to stay. Have you tapped into its value yet? If not, here are four things that might convince you to reconsider. The post Why Marketers Shouldn’t Underestimate the Value of TikTok via...

A Pew Research Center study finds about a quarter of US adults get news from YouTube, including a mix of independent and established organizations. The post YouTube Growing As a Source of News for A...