Social Media Marketing News

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countl...

2020 has been a tumultuous ride that no one saw coming. Every industry out there has been affected by COVID-19, and businesses are unlikely to go back to the way things were anytime soon. Especially ...

2020 has been a tumultuous ride that no one saw coming. Every industry out there has been affected by COVID-19, and businesses are unlikely to go back to the way things were anytime soon. Especially ...

Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for he...

Every brand, publication, and website needs a good style guide. And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand ...

Creating and managing multiple YouTube channels can take up a lot of time and energy. But it’s worth it if you want to make a splash on the most popular online platform amongst US adults. Source:...

Connecting with people can create strong brand loyalty that stands the test of time. Here are three ways businesses can do this using social media. The post How to Use Social Media to Survive & Thri...

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way w...

It’s been a busy few months here at Hootsuite and I’m excited to share the updates to the Hootsuite product that have been achieved while we also adapt to our new world of remote work. For starters...

Twitter is working on adding automated captions to audio and video as part of a larger effort to make the platform more accessible. The post Twitter to Add Automated Captions to Audio and Video via ...

LinkedIn is adding new features to company pages to address challenges created by the pandemic and resulting shift toward remote working. The post LinkedIn Adds 3 New Features to Company Pages via @...

TikTok is launching a partnership with Teespring that will allow creators to sell merchandise through the app for the first time. The post TikTok is Letting Creators Sell Merch Through the App via @...

The best Instagram tools make the work of social media marketers easier. The worst tools are a waste of time. And there are some bad ones out there. But finding good Instagram marketing tools isn’t...

Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? You’ve come to the right place. But before we get started, know that managing yo...

Discover the three types of "shows" you need to be producing in social media nowadays that can get you better and more targeted results. The post Get More from Social Media: Why You Must Think Like ...

Twitter is going to help users discover why certain topics are trending by adding context with a representative tweet. The post Twitter Showing Why Topics Are Trending via @MattGSouthern appeared fi...

Looking to attract more qualified B2B leads on LinkedIn? Follow these tips to make sure your LinkedIn lead gen forms are set up for success. The post How to Make LinkedIn Lead Gen Forms Work for You...

Pinterest is currently testing a number of new shopping features designed to draw more attention to products pins. The post Pinterest Tests Product Ratings, “Best Seller” Labels, More via @MattGSout...

For a human being, there are times when being short is patently not helpful: for example, reaching the infuriatingly high top cabinet in the kitchen where your partner keeps all the best snacks. (Pop...

A recent study finds posts on Instagram are likely to be more successful if they contain a carousel, versus a single photo or video. The post Instagram Carousels Are the Most Engaging Post Type [STU...