Social Media Marketing News

Good news: Instagram recently introduced IGTV ads. Even better news: We’re going to tell you all about what that means—and how you can leverage it for your IGTV series. Though it was launched in ...

Instagram Reels, a new way to create and share 15-second TikTok-like videos, is officially launching in the US. The post Instagram Reels Launches Worldwide to Compete With TikTok via @MattGSouthern ...

This six-step process will help you engage your organic search traffic on social media and expand your reach by using Facebook lookalike audiences. The post 6 Ways to Engage Your Organic Search Traf...

It’s late at night. You’re scrolling through your Instagram feed when an interesting video appears. Maybe your significant other is fast asleep next to you. Maybe your dorm roommate is snoring away...

When it comes to organic reach, not a lot has changed over the past few years. The average number of people who see posts on social media that aren’t backed by ad dollars is still low. It’s no secr...

You probably already have a Pinterest account, and might even be using it for business purposes — but getting verified can help you ensure you’re getting the most out of it! When you have a verificat...

Confused about how to divide up your marketing budget? Here are some tips on determining how to spend between Google Ads and Facebook Ads. The post Facebook Ads vs. Google Ads: Which Is Better? via ...

Twitter is actively exploring the option of adding a premium subscription model that would give users access to exclusive features. The post Twitter is Considering These Premium Features in a Subscr...

There are currently issues with sharing links on LinkedIn, as its sharing API is not fetching display images. The post LinkedIn’s Sharing API is Broken, Not Fetching Images via @MattGSouthern appear...

Getting a YouTube verification badge is massively important for anyone who wants to make money from this video sharing platform. But it’s not easy to get that little grey checkmark (and maintain it...

Targeting options and placements abound within the Facebook Ads platform. Leverage Facebook Ads to prospect, re-engage, and convert with these 11 tips. The post 11 Simple Facebook Ad Tips to Drive M...

Use these engagement triggers to step up your remarketing (and prospecting) game with engaged audiences over simple page views. The post 8 Engagement Triggers to Leverage in PPC Campaigns via @miche...

Users spend an average of 46 minutes on TikTok daily. But the question is: how can you get your videos to catch your audience’s attention during that time? While there’s no magic recipe, coming to gr...

Facebook Ads can be an effective way for service businesses to connect with their ideal customers. Here are five ways to use them correctly. The post 5 Facebook Advertising Tips for Service Business...

Discover who are the most popular women on Instagram right now and how they're using the platform to engage with followers and promote their work. The post The Most Influential Women on Instagram vi...

A survey of media buyers covered reduction in spend, client sentiment, and expectations when July ends. The post Digiday Reveals 56% of Advertisers Paused Facebook Spend in July via @SusanEDub appea...

Instagram Stories have more than half a billion users watching them everyday. Half. A. Billion. That’s more than everyone who has ever suffered through one of my improv shows combined, if you can bel...

If you’re a brick-and-mortar business you’re probably already familiar with the ups and downs of turning digital marketing into real foot traffic. Today, we’re looking at one of the simplest and most...

Twitter trends. We’re not talking about hashtags. We’re talking the tectonic shifts that are shaking and shaping the platform. And based on what we’ve seen so far, 2020 is turning out to be a prett...

Not everyone loves it when the new kid shows up and starts turning heads, but sometimes there is a reason to pay attention. On the social media playground, that new kid is TikTok — and it is time for...