Giving Up - Advice for Selling a Startup

over 1 year ago - Direct link

Hi everyone

A bit of a depressing post here. After years of businesses tried and tested, I've got another fail under my belt and have decided to throw in the towel. Unfortunately, I missed a really huge step in my product private label journey and I'm exhausted with worrying about what to do next.

I took a best selling product on Amazon, realised there wasn't a brand for this kind of product off of Amazon and that it was just a standard AliExpress/Alibaba product that could be private labelled. I decided to private label the product and create a brand away from Amazon. Things were going so well, I made around 50 orders in total but then a nightmare happened yesterday which brought a part of my business to light that I realised I had missed. You can see in my previous posts so I won't go into too much detail, but an influencer used my product, it broke and it smashed her phone. I paid £166 to fix her phone screen.

I do have product liability insurance, but after seeking help from Legal on reddit, I started to realise that for product liability cover to hold up, you need all of the testing certificates. My manufacturer said they had certificates, but, that was when I enquired about the standard product that is ready to sell and ship. As soon as my product was manufactured with my private label, it doesn't have any certifications for being tested.

I realise now, that it would be irresponsible of me to continue selling my product without it having proper testing, and if it is holding such an expensive item like an iPhone, then it does need the right certifications to ensure that I can't be held responsible for damage.

I have alot of anxiety right now for the items I've sold so far. I am confident that they are sturdy enough - I use the product myself, and unless it hasn't been attached the correct way it is very difficult for the phone to fall out. I spent all of the money made from those orders by reinvesting it bac...


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