OnePlus co-founder Carl Pei leaves the company to start a new venture

3 months ago - Direct link

Carl Pei, who co-founded the smartphone giant OnePlus in his 20s, has left the company, two sources familiar with the matter told TechCrunch.


Pei played an instrumental role in designing the OnePlus smartphone lineup over the years, including the recently launched OnePlus Nord, which has been the company’s biggest hit to date. Outside Shenzhen, China, where OnePlus is headquartered, Pei has also been the face of the Chinese firm, appearing at trade conferences, interacting with loyal customers and giving interviews to the media.


In the early years of OnePlus, Pei devised various marketing strategies for best positioning the company’s products and creating hype about them. In 2014 and 2015, when OnePlus struggled with scaling its inventories, the company sold its phones through invites and several other clever marketing techniques, including one in which people were required to destroy their curr...


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Here’s an idea
We learned a very important lesson with the launch of the OnePlus 2 by not getting units shipped out as soon as they should have been. Now, we are working harder than ever to get the OnePlus 2 in your hands. We’ve ramped up the invite rollout, and will soon hold a one-hour open sale…


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OnePlus co-founder Carl Pei leaves the company to start a new venture – TechCrunch
Carl Pei, who co-founded the smartphone giant OnePlus in his 20s, has left the company, two sources familiar with the matter told TechCrunch. Pei played an instrumental role in designing the OnePlus smartphone lineup over the years, including the recently launched OnePlus Nord, which has been the company’s biggest hit to date. Outside Shenzhen, China, […]


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